BP: Stop right there
Donovan: I am Mexican
BP: Of course not, you are Landon Donovan… What are you doing on this side?
Donovan: It's just that, winning in Mexico is easier
Donovan: No, I'm talking about Gana-gol [lotto ticket] The new way to win, its easier because its only 12 matches
BP: Well it's going to be easier for me, not for you. So come on back to your house, lets go!
I found this commercial to be very interesting ( as well as funny). Donovan is the most well known American soccer player for most Mexican soccer enthusiast. This commercial airs in Mexico ( they are advertising lottery tickets). I watched this commercial during break and everyone I know recognized Donovan. After our discussion on Thursday I remembered how La Profe talked about a crossover that most Latino artists(i.e. Selena) dream off, to the Anglo market. In Mexico soccer is a huge sport, however few ( i.e. El Chicharito, Rafael Marquez, and others) players are seldom recognized in the U.S. or internationally. Just like artists, most soccer players dream of a crossover to the European league or now to the growing MLS league in the U.S. Like in Arjona's blog "Si El Norte Fuera Sur," situations are switched in this commercial as well. Donovan is trying to illegally cross the Mexican border and is stopped by border patrol. He is wearing a "typical" Mexican poncho and sombrero, something which reflects his attempt at assimilating into Mexico. You could say Donovan is also in search of the "Mexican" dream, i.e. going to a place where it is easier to become rich by winning the lottery:) .