We haven’t spent a lot of time in class talking about Latinas in fashion, but it is very closely related to our discussions on how Latinas are portrayed in the media, and this weekend I came across something that relates to both. This weekend I found out that there is a $2 Million bra, and Adriana Lima, a Brazilian model, was chosen to model it during the annual Victoria’s Secrets runway show.
Then I remembered that Gisele Bündchen is also a Brazilian model who used to be a Victoria’s Secrets angel, so I decided to look up all of the Victoria’s Secrets current models and found out that most of them are from the USA and Brazil. The Brazilian models include Alessandra Ambrosio, Ana Beatriz Barros, Adriana Lima, Caroline Trentini, Emanuela de Paula, Flavia de Oliveira, Isabeli Fontana, and Izabel Goulartl; a total of eight Brazilian models. Of course, this comes to no surprise, since Brazilian women are popular for being sexy and exotic.
Since Adriana Lima is one of the most famous one I decided to look at some of her commercials, and surprise surprised, I couldn’t find one where she actually talks. She is usually in group commercials such as this and this, both from Victoria's Secrets, where no talking is required, but in other commercials she doesn't talk either, such as the super bowl commercial and a maybelline mascara commercial. I love this maybelline commercial. "Want lashes that make a dramatic statement?" "Intense XXL!" "Extra, extra length." "Beautifully oversize." And who better to sell this product than a Latina? Also, did anyone notice the soccer ball at 0:19? How very South American.
The reason she doesn't speak in commercials might be because of her accent, which you can hear here and here. In the first one her accent actually causes some misunderstanding, and although both of them handle it playfully it is still noticeable. I just thought I should point it out because other VS models, such as Miranda Kerr, an Australian model, do speak in commercials, such as this one.
Apart from Brazilian models, there is also one Dominican model, Alernis Sosa, and another of Dominican heritage, Sessilee Lopez. Lopez however, is also African American and Portuguese, so she markets herself as an African American model, and she was even in Vogue Italia's "All-Black" issue with Naomi Campbell.